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3ality Digital and Quantel announce first fruits of partnership (26/9/2008)

Quantel to sell new 3ality 3D image processor; joint technology display on IBC show floor

Following the announcement in August of the strategic partnership between 3ality Digital - one of the pioneers of modern stereoscopic production, and Quantel - the stereoscopic post production innovator, at IBC 2008 the first fruits of the new relationship were unveiled with the launch of 3ality's 3flex SIP2100 Stereo Image Processor.

On show on the Quantel stand at IBC, the SIP2100 can analyse and in some cases, correct all the most common stereo3D faults, so helping to create technically perfect stereo (see appended Notes for Editors for more details of the SIP2100). The SIP2100 has applications right throughout the production chain - in acquisition, editing and deliverables. The result is better stereo on shorter schedules - a major step forward in speeding the widespread adoption of Stereo3D in post and broadcast. Quantel, with its broad market reach and leadership in stereo post production technology, has sole rights to market the 3ality SIP2100 worldwide.

The SIP2100 was demonstrated performing a variety of different roles on the Quantel stand:

* Processing content captured directly from the 3ality Digital TS2 stereo camera rig for display on a new-generation stereo-capable TV set via a Quantel Pablo
* Operating up and downstream of a Quantel Pablo in the Stereo3D theatre presentation
* Pre-correcting an incoming broadcast feed to Quantel's new Stereo3D broadcast server

Steve Schklair, Founder and CEO of 3ality Digital Systems states, "The 3flex SIP2100 is one of the key technologies behind our production and post-production efforts. We have become so reliant on its capabilities that at this point I wouldn't dream of making 3D content without a number of these devices because to do so would mean stepping back to the dark ages of stereoscopic filmmaking."

"Until now, one of the great barriers to the wider adoption of Stereo3D has been the very small number of people with the expertise to make it work right first time," said Steve Owen, Quantel Director of Marketing. "The SIP2100 effectively bottles 3ality Digital's very considerable Stereo3D expertise, gained over many years in all sorts of stereoscopic applications, making good stereo much easier and faster to achieve. It's just the kind of technology our industry needs to move Stereo3D into the mainstream, and Quantel has the market reach to bring it to the widest possible audience. This is just the first of a number of joint initiatives we are working on with 3ality Digital, all designed to speed the widespread adoption of Stereo3D in post and broadcast."

www.quantel.com  

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