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HD is now: be part of it with Sony at IBC 2006 (10/8/2006)

Leading customers and Sony's team of experts show how broadcasters and producers can achieve production and workflow excellence with Sony HD

2006 has proved to be a landmark year for Sony HD, with sales of HDCAM camcorders and VTRs exceeding 100,000 and Europe's broadcasters and producers embracing XDCAM HD. This year at IBC, Sony will continue to strengthen its line-up with new products, including Vegas 7, switchers, VTRs and camcorders among others. Sony will also give visitors the chance to hear how it is leading the HD market today, with key customers sharing their experiences of using Sony technology to deliver production and workflow excellence.

Sony HD is now: be part of it at Stand 9.410 in Hall 9

The stand's Live Presentation Theatre will feature regular presentations from a variety of Sony customers about their experiences of HD offering better pictures, greater operational efficiencies and exciting new revenue opportunities that have helped to drive their business forward.

The HD Production Area will reinforce Sony's acquisition strategy that one size does not fit all by showcasing its latest additions to the extensive line-up of HD camcorders and VTRs. Visitors to the eleven-unit strong Camera Set will be able to get hands-on with all that's best about Sony's acquisition technology, including the latest addition to the CineAlta range for movies and high-end commercials. From HDCAM, HDCAM SR and HDV to XDCAM HD, Sony has a format to suit every application, production type and budget.

Visitors to the HD Workflow zone will get the inside track on Sony's end-to-end production story. Focusing on XDCAM, Sony will explain how tapeless media production has become more efficient and how meta-data (data describing data) can be employed to streamline production, archive and distribution processes.

"With the success of the World Cup and the increasing rate of European HD transmission, there's an ever-present sense of inevitability about HD. We're no longer selling the concept, the industry is increasingly producing in HD and pushing forward the creative boundaries every day. At IBC, Sony will arm its visitors, customers and partners with even more tools, techniques and insights to ensure they can deliver the best possible HD experience to their viewers. HD is now, we're living it and we'd like you to be part of it too," concluded Naomi Climer, Vice President of Sony Professional Solutions Europe.

Visitors' experiences of Sony's latest products, services and customer testimonials don't have to end on the stand either. Adjacent to the main booth is the Sony Professional Services Pavilion, where the team will be demonstrating how Sony applies it's heritage and expertise in the delivery of end-to-end AV-IT solutions to deliver consultancy, training, engineering and installation to a wide range of customers around the world.

This year, the Pavilion will also feature Arqiva's latest HD outside broadcast vehicle. Featuring 20 HDC-1500 HD cameras, two HDC-3300 HD Super-Motion cameras, four HDCAM HDW-D2000/20 VTRs, one HDCAM SR SRW-5500 VTR and a MVS-8000A Multi-Format Switcher, the vehicle is one of two trucks being built for Arqiva to cover Championship Football matches in the UK from August 2006.

Sony Media Software will unveil Vegas 7 for HD video editing and production in Hall 7 stand 7.936. Vegas 7 features a robust XDCAM HD workflow, advanced editing functionality for increased productivity and the addition of many other new features for DV, HDV and HD production. Also being shown is DVD Architect(tm) 4, which is included in the Vegas+DVD Production Suite and Cinescore(tm) software, the recently introduced application for instant soundtrack creation.

Sony Training Services is also giving visitors the opportunity to learn more about High Definition technology, implementation and practical application in three HD training seminars on Saturday and Sunday morning in the IBC Training Zone in Hall 8.

Visitors are invited to a Sony D-Cinema screening on Saturday night showcasing high definition and 4k content.

www.sonybiz.net/ibc

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